Dealing with the ideas of copyrights and trademarks can be confusing, especially to small businesses. I often hear, “Is my logo trademarked?” We can all get justifiably concerned that our intellectual properties—especially those that define each of us in our respective marketplaces—are possibly under fire. Hopefully, this information will be helpful, and can help soothe your concerns.

It is often the case that design is the last thing companies are thinking about during and economic downturn; even though this is something that could really benefit a company in the long-run. Those companies who fail to see themselves as a brand miss a really chance to bring a lot of benefit to their company.

As a brand professional, I find it important to approach your market in all the intelligent ways. Getting more and more traction is social media, especially Facebook and Twitter. For non-profits and charities, emotion is always key, so connecting to your audience on a more personal level is extremely important.

Kask Creativity unveiled a new logo today to go along with its sixth anniversary. This article explains the reasons why and delves a little into the choices made.

Branding is, above all and foremost, a discipline. It is a thought process, an idea, a personality. It is a concept that transcends the physical, visual and emotional. In this former seminar, Nick Kask discusses the meaning and components of a brand.

This article by Danielle Mai outlines eight reasons to hire an experienced designer.