SC Pride Identity

South Carolina Pride, at the time, was a 20+ year old organization that had suffered from multiple changeovers in leadership and never had a strong and central identity. Based in SC’s capital, Columbia, and representing the whole state, the organization benefits now from a logo with the defining state capitol building integrated with traditional pride rainbow colors, coupled with a bold use of the word PRIDE. Recognizable, changeable with colors, and still strong, the mark has begun to carve a brand for the non profit, whose attendance doubled the year the new branding efforts were brought on, and has gone from 7000 to more than 55,000 in just five years.

Services Provided

  • Brand Management
  • Logo Design
  • Graphic Design