Skip to main content
Skip to footer
Website Questionnaire
Your Name
*
First
Last
Email
*
Phone
Company Name
*
What type of organization are you?
*
Nonprofit Organization
Small Business
Social Enterprise
Startup
Have you already completed our Brand Identity Questionnaire?
Yes
No
I'm working with you on branding and website together
About Your Organization
Describe your organization. What's your 'elevator pitch'?
Is there a story that is unique to your organization?
What are your key values?
What does your future look like?
Is there anything new or different about your organization since filling out the brand questionnaire that we should know for the website?
Your Current Website
Do you currently have a website?
*
Yes
No
Please provide the URL of your current site.
*
Is your current site built on WordPress
Yes
No
Not sure
What are 3 things your site does well?
What are 3 things you'd like to change or improve about your current site?
What are the biggest problems with your current website?
Have you ever had a website in the past?
Yes, but it's no longer live
No, this is our first website
What has prevented you from having a website until now?
Website Goals & Success
What are your top three goals for your website?
(Examples: Generate leads, accept donations, sell products, provide information, build credibility, book appointments, etc.)
What specific action do you want visitors to take on your site?
(Examples: Contact you, make a donation, buy a product, sign up for newsletter, book a consultation, etc.)
Does your website need to accomplish any of these? Check all that apply:
Accept online donations
Recurring/monthly giving
Volunteer signups
Event registrations
Share impact stories/testimonials
Program information
Annual reports or financials
Board/staff directory
Partner/sponsor recognition
Newsletter signups
None of the above
Does your website need to accomplish any of these? Check all that apply:
Sell products online (e-commerce)
Accept online bookings/appointments
Generate leads/contact forms
Showcase portfolio/work examples
Client testimonials
Service descriptions/pricing
Newsletter/email list building
Accept online payments
Display customer reviews
None of the above
What specific features or functions does your site need? Check all that apply:
Contact form
Complex forms/questionnaires
Calendar of events
Blog or news section
Photo galleries
Video integration
Team/staff profiles
Searchable database or directory
Member login area
Document downloads
FAQs
Live chat
Maps/location finder
Social media feed integration
Testimonials/reviews section
Other
Are there any special functions or unique features you need that aren't listed above?
How will you measure whether this website is successful?
(Examples: Number of contact form submissions, donation amounts, online sales, time spent on site, etc.)
What would make this project a failure in your eyes?
Your Audience
Who is your primary target audience for this website?
Is this your current audience? If not, how can we bridge the gap?
What is your audience trying to accomplish when they visit your site? What information are they looking for?
Are there secondary audiences we need to consider?
(Examples: For nonprofits - donors vs. people you serve; For businesses - B2B vs. B2C, etc.)
What devices do you think your audience primarily uses?
Desktop/laptop computers
Mobile phones
Tablets
Mix of all
Does your audience have any specific accessibility needs we should consider?
(Examples: Elderly users, vision impairments, non-English speakers, etc.)
Content Strategy
Do you have all the content (text/copy) ready for your website?
Yes, everything is written and ready
Some content is ready, some needs to be written
No, we need to write everything
Not sure
Who will be responsible for writing the website copy?
We'll write it ourselves
We'd like help/guidance with writing
We need you to write it (copywriting service)
We'll hire a copywriter separately
Not sure yet
Do you have professional photos/images to use on the site?
Yes, we have high-quality images
Some, but we need more
No, we need stock photos or photography
Not sure yet
About how many main pages do you envision for your website?
1–5 pages
6–10 pages
11–20 pages
20+ pages
Not sure
(Examples: Home, About, Services, Contact = 4 pages)
Will you be regularly updating content on your site?
Yes, frequently (weekly)
Yes, occasionally (monthly)
Rarely, just major updates
No, set it and forget it
WordPress & Site Management
Have you used WordPress before?
Yes, I'm comfortable with WordPress
I've used it a little, but not confident
No, I've never used it
Someone on my team has used it
Who will be managing/updating the website content after launch?
Me personally
Someone on our team
We'll hire someone
We'd like you to manage it for us
Not sure yet
Would you like training on how to update your WordPress site?
Yes, definitely need training
Maybe, depends on complexity
No, we're comfortable with WordPress
Not applicable (Kask Creativity will manage it)
Do you currently have website hosting?
Yes, and we're happy with it
Yes, but open to changing
No, we need hosting recommendations
Not sure / need guidance
Do you own your domain name (yoursite.com)?
Yes, we own it
No, we need to purchase it
Not sure
Integrations & Technical Needs
Do you use any of these tools that need to integrate with your website? Check all that apply:
Email marketing (Mailchimp, Constant Contact, etc.)
CRM system (Salesforce, HubSpot, etc.)
Payment processor (Stripe, PayPal, Square, etc.)
Scheduling software (Calendly, Acuity, etc.)
Google Analytics or other analytics
Social media management tools
Donor management system (for nonprofits)
Accounting software (QuickBooks, etc.)
Other
None / Not sure
What other tools?
If you checked any above, please list the specific tools/platforms you use:
Do you need specific payment processing capabilities?
One-time donations
Recurring/monthly donations
Event ticket sales
Merchandise sales
Not applicable
Do you need specific payment processing capabilities?
E-commerce (sell products)
Service payments/deposits
Subscription/membership payments
Invoice payments
Not applicable
Do you send email newsletters or marketing emails?
Yes, regularly
Planning to start
No
What Email Newsletter Platform do you use?
Do you need the website to collect any specific data or information through forms?
Design & Inspiration
Do you have any favorite websites? Please list 2-3 URLs and what you like about them.
(Could be design, layout, functionality, user experience, etc.)
Do you have any least favorite websites or design styles you want to avoid?
What feeling or impression should your website give visitors?
(Examples: Professional and trustworthy, warm and welcoming, modern and innovative, established and credible, etc.)
Are there specific colors from your brand that must be used on the website?
Are there any design elements, styles, or approaches you definitely DON'T want?
SEO & Visibility
How do you want people to find your website?
Google search
Social media
Direct URL (word of mouth, business cards, etc.)
Email marketing
Online advertising
Are there specific keywords or phrases people might use to search for your organization online?
Do you currently have Google Analytics or any way to track website traffic?
Yes
No
Not sure
Is SEO (search engine optimization) a priority for this website?
Yes, very important
Somewhat important
Not a priority right now
Not sure what that means
Competition & Differentiation
Are there other organizations doing similar work whose websites you've looked at? What did you notice?
What makes your organization's approach unique? How should that be reflected on the website?
Who are your main competitors? Have you looked at their websites?
What makes you different from competitors? How should the website communicate this?
How do you want to be perceived compared to others in your field?
Timeline, Budget & Logistics
What is your ideal launch date or deadline for this project?
*
MM slash DD slash YYYY
Is this deadline flexible or firm?
Flexible - it's a goal
Firm - tied to an event/need
Very urgent
No specific deadline
What is your estimated budget for this project?
*
Greater than $20,000
$15,000 – $20,000
$10,000 – $15,000
$7500 – $10,000
$5000 – $7500
$2500 – $5000
Not sure / Need guidance
Does your budget include:
Design and development only
Design, development, and content creation
Design, development, hosting setup
Everything including ongoing maintenance
Not sure what it should include
After launch, what kind of ongoing support do you anticipate needing?
Just occasional help when we need it
Regular monthly maintenance/updates
Content updates and management
Technical support only
Not sure yet
Who will be the main point of contact for this project?
How many people need to approve the website before launch?
Just me
2–3 people
4–6 people
7+ people (board, committee, etc.)
Existing Assets & Requirements
Do you have existing brand guidelines, logos, or style guides we should follow?
Yes, I'll provide them
Working on branding with you currently
No, we don't have these
Not sure
Are there any existing visual assets (photos, videos, graphics, logos) that must be used on the website?
Are there any legal or compliance requirements for your website?
(Examples: ADA accessibility, HIPAA compliance, privacy policies, cookie notices, etc.)
Upload any documents or images that are relevant to your project
Drop files here or
Select files
Max. file size: 25 MB.
(Brand guidelines, old site screenshots, inspiration images, content documents, etc.)
Final Thoughts
What excites you most about having a new website?
What concerns or worries do you have about this project?
Is there anything else we should know that would help us create the best website for you?
Δ
About
Services
Logo Design
Web Design
Print Design
Portfolio
Contact
