Serve & Connect Campaign

An emerging non-profit with a unique mission, Serve & Connect strives to close the divide between police officers and the communities they serve by eliminating misconceptions and fostering trust and collaboration.

Work began with development a tagline explaining Serve & Connect’s purpose in a few short words. Igniting Positive Impact Through Police-Community Partnerships served as a catalyst for the creation of a full brand identity for a new public awareness and fundraising campaign known as Together. We are Better.

A new campaign logo for Together. We are Better. was created, building on the already-established identity for Serve & Connect.

Together. We are Better. set the stage for development of a 12-page marketing brochure and a variety of related collateral, such as letterhead, program inserts, and social media tiles.