Carolina Pines Identity

Carolina Pines Regional Medical Center is a small but dedicated hospital in the Pee Dee region of South Carolina. They were seeking a tighter marketing design approach, and part of the package became a new identity that was more vibrant and modern.

Based on their name and their previous logo, we kept a branch with pine cones, but went more simplified with the icon and more bold with the word mark— giving them a stronger presence that can really stand out in the medical field.

A new slogan—A Path to Wellness—adds flavor to their mission and visual identity.

A new color palette and typeface rounds out the new identity to present an updated view of the hospital to their community.