Money Moods Identity

Certified Financial Planner Jenne Seville sought a sophisticated brand identity to introduce the game-changing financial education program she developed to help professional women grow their knowledge and confidence around spending, saving, and investing. She wanted Money Moods to showcase an engaging, informative, and empowering experience that transforms your approach to financial decision-making. Her goal was to get women in the “mood” to make smarter choices with their money.

The Money Moods program design features five spectral colors signifying the different moods a woman can have, along with a holographic expression suggesting it’s possible to have more than one.

With a fresh, new identity in place, we developed a brand identity guide and designed essential business collateral, including pocket folders, notepads, letterhead, envelopes, and business cards. Our next step was creating a duo of prestige cards, one about the program and another about Jenne.