Project
PROOF Brand
Client
PROOF Alcohol Ice Cream
PROOF Alcohol Ice Cream sought a brand renewal to forge a path in the alcohol ice cream market. We started with new packaging but soon realized we needed a full overhaul of their identity, and proceeded to create a new logo that became the springboard for the new brand direction.
New Look, Same Great Taste
To reboot PROOF, we worked to imagine an all new, high end look to their packaging that would immediately jump out from the shelf.
