Columbia City Ballet is a decades-strong ballet group in South Carolina’s capital. To help differentiate among newer competitors, they sought a new brand that would help personalize their approach to ballet. Working with the executive and artistic director, we were able to craft a logo that was both ballet-perfect and aesthetically enjoyable. The hand-written “City” in the logo helps to bring focus to their name as well as their location. Additionally, all shows in the next three seasons were identified using a core group of colors and fonts to help establish the new identity.