(Examples: Generate leads, accept donations, sell products, provide information, build credibility, book appointments, etc.)
(Examples: Contact you, make a donation, buy a product, sign up for newsletter, book a consultation, etc.)
(Examples: Number of contact form submissions, donation amounts, online sales, time spent on site, etc.)
(Examples: For nonprofits – donors vs. people you serve; For businesses – B2B vs. B2C, etc.)
(Could be design, layout, functionality, user experience, etc.)
(Examples: Professional and trustworthy, warm and welcoming, modern and innovative, established and credible, etc.)
(Examples: ADA accessibility, HIPAA compliance, privacy policies, cookie notices, etc.)
(Brand guidelines, old site screenshots, inspiration images, content documents, etc.)